With a seemingly bottomless supply of year-round sunshine, temperatures here are warmer than can be expected in other Moroccan coastal resorts, so if you are a sunworshipper, head straight for Agadir - the beach goes on for miles.
With a port that is second only to Casablanca, Agadir is a "purpose-built" resort and has little of the ambience and history of Morocco remaining apart from the last vestiges of a kasbah (destroyed in the earthquake of 1960) high on the point overlooking the glittering swathe of Agadir's coastline. But with the excellent, wide, sandy beach, its proliferation of street-side cafes, restaurants, shops and bars, where the night never seems to end, the ingredients for a holiday to remember are all there for the taking.
For history and the sights and sounds of Morocco, the pink-walled city of Taroudant with its exciting souks is just 45 minutes away, or the superbly picturesque Tafraout dominated by fantastical rocks, or Goulmine, a desert town where the "blue men" come from the desert to trade their camels.
For the golfer there are a variety of nearby courses.
Accommodation in Agadir
Ibis Moussafir Agadirin Agadir
104 room hotel 10 minutes from Agadir centre and port, free shuttle to the beach
Sofitel Agadir Royalbay Resortin Agadir
273 room hotel on the beachfront of Agadir
Free nights, upgrades, hammam & massage and honeymoon special offers.
Fes, Desert, Kasbahs, Todra Gorge & Marrakech
Experience a piece of Moroccan history and stay in a Moroccan fortress